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Author, Blogger, Entrepreneur, Teacher, Investor, and Consultant, also known as our next guest, Nir Eyal. Well known for his blog, Nir & Far, Nir writes about “behavioral design” the intersection of psychology, technology and business. He helps companies with techniques to motivate and manipulate users. He has successfully founded and sold two businesses in the tech industry and now has his book “Hooked” on the market, with another book coming in September.
Nir, originally born in Israel, moved to the US when he was just three years old and grew up in Orlando, FL. He received his MBA at Stanford Graduate School of Business, where he has since then taught. He is also an active angel investor as he believes in putting his money where his mouth is and invests in habit forming products. Listen in to learn more about Nir:
Growing up in Orlando
How Nir knew he would become an entrepreneur
Stanford Graduate School of Business
Nir & Far – the meaning behind the name of his blog
Types of Manipulation
Creating Habit Forming products
His new book
Ambition Today Question of the Day™ :
“What are your thoughts on iPhone addiction? How do we protect ourselves from them?”
Quote Of The Episode:
“It is not the best product that wins, it is the product that captures the monopoly of the mind.”
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